We are Jooles and Briony of Sew Sweet Violet.
Jooles is a homebody at heart who loves pootling away in the sewing room creating beautiful things. She set up SSV in 2010 which has been a dream ever since she was a little girl.
Briony joined her mum in 2021 after switching careers from being an ecologist. She loves bees, flowers and hand stitching especially cross stitch, embroidery and EPP.
Established in 2010
Welcome to Sew Sweet Violet, a family business run by Jooles and Briony, a mother and daughter dream team! We are located in West Sussex, UK.
All of the items in our shop are either designed and handmade by us, or curated by us, with love x
We only make and sell items that we truly love and hope that you love them too!
We strive to make our packaging as eco-friendly as possible by using: FSC certified tissue paper printed with soy based inks, compostable paper bags, degradable and reusable plastic bags, compostable glassine bags, packing paper made from unprinted newspaper offcuts, reusable or recyclable boxes, eco plastic-free plant-based packing tape and biodegradable & compostable packing chips.
Beautifully made in a gorgeous Liberty fabric, I bought one as a gift and couldn’t resist buying one for myself. Couldn’t resist a sneaky peek inside mine before re-tying the ribbon bows and saving it for Christmas Day! I love these sustainable crackers, the sturdy canister will be refilled with little treats for every celebration - this cracker is not just for Christmas, it’s for life ❤️
Such a sweet gift to myself. I’m enjoying one at work and one at home. They add both beauty and protection to the surfaces that my coffee and water rest on. And the rick rack reminds me of childhood.
Everything I need in a sweet box to sit fireside and sew some lovely star ornaments. I’m preparing for the holidays early this year so I have time to relish crafts like this. What fun it will be to try something new with wonderful instructions and materials.
Even better in person. This is made with love and artistry and will be a tradition to look forward to opening each year. I loved the “pop” of confetti and the specially curated goodies. Liberty, linen, velvet - textures and treasures.
Usual fantastic service. Order arrived beautifully wrapped and very promptly. Lovely quality 😍
Supersüsser Maschenmarkierer, den man auch supergut als Zippercharm nutzen kann.
Einfach zuckersüß! Ich freue mich schon darauf einige Projekte mit diesen tollen Briefmarken zu verschönern. Wie alles bei Jooles and Briony mit soviel Liebe gemacht, jedes für sich einzigartig und traumschön! Ein herzliches Dankeschön!
Eine wunderschöne Patchworkarbeit aus herrlichsten Stoffquadraten, kombiniert mit einem feinen, bestempelten Leinenstreifen.Wirklich zum verlieben! Ganz tolle Verarbeitung, super freundlicher Kontakt und schnelle Lieferung, auch nach Deutschland ohne Probleme, jederzeit supergern wieder!
A great set of sewing needles, lovely and easy to thread and they are all in a beautiful little wooden tube too, which looks so pretty.
Such a lovely, festive gingerbread house progress keeper, beautiful colours and it looks totally truly scrumptious.
An absolutely gorgeous little bronze bear progress keeper, with a pretty leaf bead and it arrived beautifully wrapped too.
Love these kits I'm making some of them for little Christmas gifts.
I cannot wait to make this in those quiet moments leading up to Christmas. Packaged beautifully as always and I can imagine it would make a prefect gift for a craft lover or as a beginner project
Saving this for christmas, but looking forward to it very much!